Cole Pro Media is a trailblazing social media manager that has worked with dozens of cities, sheriffs’ offices and police departments throughout California since 2013. With extensive experience as on-camera journalists and crisis communications specialists, we offer a variety of services that can be catered to the specific needs of your office, budget and overall situation.
MANAGE YOUR CONTENT
You are the experts of the information that comes out of your office. Whether it’s an ordinary day or crisis situation, you give us the facts, and we will help you:
- Phrase your important information and updates in a clear and concise manner that is tailor-made for social media
- Consult on posting schedule and frequency (in terms of time of day, updates on developing situations, etc.)
- Plan a long-term social calendar so that your content never grows stale
- Work with you to develop concepts for regular features (staff member of the month, upcoming events, etc.) and on-going messaging
CREATE CONTENT FOR YOU
Everyone and everything has the potential to be a social media story. The key is to communicate your stories in a way that captures people’s attention quickly and gives them the actionable details that they need. We can help create content including:
- Posts for Facebook, Twitter, Instagram and other social platforms as needed
- Social media presentations that can be shared with staff, other agencies and/or your broader community
TRAIN YOUR STAFF
The most critical aspect of having an active, engaged social presence is ensuring that your platforms are consistent sources of timely, relevant news and information. Cole Pro Media can train your staff to assemble stories in a simple, convenient, online-appropriate way. Trainings can include:
- Social post construction and formatting
- Crisis communications, mainly how to address sensitive subjects with grace and transparency.
- Proper techniques to work effectively with reporters and the best practices during a crisis situation.
We take great pride in our ability to help clients communicate effectively and quickly during even the most trying of circumstances.
As law enforcement, your day-to-day activities involve high profile individuals, public entities, the loss of property, injury, and even life and death. While we never advocate spin in any form, we are huge proponents of positioning the facts in a way that is most clear and beneficial to everyone involved including victims, suspects, the community at large, and your department.
We understand that what is ordinary for law enforcement may have enormous impact on individuals, families and communities – this nuanced understanding must be reflected in online communications. We also understand what reporters and news agencies are looking for when covering stories of public interest that also have salacious implications. Working with Cole Pro Media provides you with a seasoned media professional who can help you navigate the most sensitive of subjects so that the facts are heard. Our years of experience in working in these situations – both on behalf of law enforcement and in front of the camera – give us unique insight into these matters.
The training Cole Pro Media provides has changed how we do business. From learning about how to work with the mainstream media, to the best ways we can communicate with the public, Cole Pro Media provides a level of insight unmatched by any other media or social media company out there. The company continues to open doors. When it comes to sharing our message, there are businesses and community members that we would not have been able to reach without their services.
Navigating the social and political landmines of social media can be challenging. Signing up with Cole Pro Media, has changed the way we interact not only with the community, but also with reporters, making us a stronger agency in the way we communicate with the public.
When time is of the essence, Cole Pro Media consultants get back to you quickly. When the media is knocking on your door, and the community is looking for answers, Cole Pro Media will walk you through step by step how to best handle a high-pressured situation.
As a Police Chief, it’s clear the community expects to see body-worn camera footage of the most critical incidents we handle. Having never released body-worn camera footage in the past, Cole Pro Media helps us navigate this very different space so that the public gets the facts and has a better understanding of what we do.
It’s not enough to just do social media! You have to tell the community about what’s happening in your agency. Cole Pro Media consultants help you get the facts out to the public, using social media in a clear and concise manner that the community will read and respond to in any situation.
Handling difficult topics means being open and forthcoming with information. Cole Pro Media helps us do that by showing us the best ways to handle situations that aren’t always easy for us in law enforcement.
In today’s ever-changing climate for law enforcement it is vital that as a profession we focus on transparency and accountability. This means understanding what the community wants and expects from their Sheriff’s Office. Cole Pro Media shows us how to inform the community about the most sensitive topics with grace, compassion, and care.
Cole Pro Media is there in a time of crisis. The insight and experience the consultants of the company bring to the table, help us provide transparency to the public and show us how to work effectively with the media to get our message out to the community.